According to the China International Stationery and office supplies exhibition organizer Messe Frankfurt, said the financial crisis on the global sales market for stationery caused some impact. 2008 worldwide sales of stationery products over the previous year's growth rate fell by 4.1 percentage points. Expected sales growth rate is still a slight decline from last year and expects 2010 sales of stationery products in the market year on year and this year growth will be flat.

    The exhibition launched in 2010 the global stationery industry, the three Key words: durability, functionality, and mood. These three key words came out, the Frankfurt exhibition company's stationery industry, and related textiles, home, apparel and other industries based on the concept of research to the conclusion that next year's stationery industry weathervane. Around these three words in 2010stationery markets will focus on product quality and appearance of the artwork. Vice president of Messe Frankfurt also pointed out that to judge the success of stationery products, which should be the most important factor lies in the quality rather than quantity.
    These three keywords for Yiwu stationery manufacturing enterprises of great guiding significance. Stationery products will in future not only the pursuit of a feature of the product, but have a certain idea of cultural products or works of art. Yiwu stationery enterprises should first be thoroughly good-bye "to the amount of winning" and the low-cost marketing ideas, while in the future not only pay attention to product quality, but also in design, innovative solutions-oriented products, ideas and cultures, so that stationery into a "taste" of the merchandise.