In general, our country's stationery product industry, in the design of development is still relatively backward. And clothing industries in different, stationery product, more professional industry, there has been no research institutes and design organizations, and only regional association of design are also responsible for their own businesses.
China's stationery product industry, the main problem is the lack of technology and innovation, leading to the appearance of the product we can only make a fuss. Now we are in the stationery product market, you can see with a pen, there are a lot of details there are differences in the products, different brands, but in fact similar. However, the core technology is concerned, we and Japan, and Europe is too great, such as garden ball pen and gel ink pen pen beads, manufacturers must often buy foreign patented technology can do. Our country, stationery products, technology is relatively backward, which is in recent years in development, but also progress in other countries at the same time, such as India and even more than us.
Two to three decades ago, our understanding of the stationery product is the pen, ink, there is no design at all, can be used as long as you can. Some state-owned stationery product factory, and now can produce no more than a copy paper, ink pad, paper clips, which can not keep up the market to develop them. By the 20th century, the early 90s, imported stationery product to enter the market, our factory along with his imitation, on behalf of the processing, and this time it started to pay attention stationery product design. In the familiar with the complete design and production processes, the last few years, with the opening up of domestic cartoons in derivatives on the professional development of our stationery products for students in the design progress on the relatively large, such as "Naughty Blue Cat 3000 asked, "" Hi Goat and Big Big Bad Wolf, "These cartoons have developed their own stationery products, many are patented.
On the development of perspective, stationery product industry, still have to resolve patent issues. Now we are not big new imitation abroad, as foreign manufacturers to check the comparatively strict, may involve legal issues. But another problem came out again, that is, once out of the domestic manufacturers will sell new products, other manufacturers have also followed the imitation, imperfect in the domestic administrative law enforcement cases, very little innovation in enterprise itself. China stationery products, and the Taiwan region compared with a big gap there, we are mainly still in the generation of processing stages, to big brand to do OEM, so prices and profits are the difference maker with the patent held by many times.
On the development of point of view, to recognize our industry has developed into a good trend. Our association will organize Chinese Stationery Design Competition. But must admit, at this stage is still focused on the type of game design, practicality is low, but this can be seen, the industry is working hard. Stationery product manufacturer in China now, there has been some good development, such as heart, happy America and dawn are relatively large companies, some of them are already available, there is still Shuter and some other small and medium manufacturers, although small, However, the product design more prominent in appearance.
In short, if you want to catch up with the world's advanced level of stationery product design, we can at least go through 20 years of development. In this process, companies at a low level to avoid excessive competition under such circumstances the problem, and now many of our products are homogeneous, brand names, but in fact are of the same type of products, new R & D too little. We can understand that companies do so helpless, because they have to ensure the survival, can we talk about development, which related to input costs and market returns, not simply a few more designers to be able to be resolved. But in the long to say that if the stationery product industry, want development, we must do, or in the material applications and core technology breakthrough progress, this is the most fundamental way to go. Now we are industry associations, the media are all concerned about the various stationery product manufacturers original aspects of development, I believe the future will be better.