Financial economy in the doldrums in the Japanese stationery industry sales rise not fall 
    In the even love letters are sent by e-mail era, Japan's young Daoshi re-discovered the handwritten "warm touch," so that sales of paper notebooks and stationery products, not fall.

    According to Maruzen Bookstore, Tokyo, Marunouchi restaurant stationery products department statistics, from 2004 onwards, annual earnings increased by 5% than the previous year, notebook, portable paper notebook calendar in even a 15% increase over the previous year's record.

    United Daily News reported that, Takaoka City, Toyama Prefecture "showa-note" has sold about 40 years of primary school exercise books "Jambonika learning accounts" because of the mathematics, social subjects such as specially suited to the grid is known. Last spring, cover with clothing companies "beams" of the design, such as the International evaluation of high landscape photographer shooting family photos or photos of imported cars made into limited edition merchandise.

    As the popular sense of unique, and some white-collar workers also put Jambonika workbooks into the conference room, so that the company stationery is very surprised to hear that he wants to change grown-ups also apply to set up a paper notebook.

    The company said the new design by the young women welcomed the order, such as snowflake flying.

   Japan's Yomiuri Shimbun newspaper reported on the 14th, in the downturn in the economy to boost consumer willingness to buy, the Japanese industry calls this "brand re-building." Food industry, toy industry there, but both stated that the stores, stationery sector, the most significant evolution.

    Not only the design, the paper is also an important part of refreshing. Kanda area of Tokyo after World War II created "Life" Minister of a company's business stationery Saito Yu said that, "To insist on the right hand touch" and to develop a number of pens fans before please try to study the a corresponding variety of brand-specific ink pen nib and the paper. He said, "It is not just laptops, but also can be used as a small decoration."

    Business stationery store in Tokyo, but also "culture room with love at home" magazine writers are Ogihara an observation of this phenomenon Kang said, "This is a younger generation rediscovering the handwritten touch." He said that as long as the read the handwritten letter, they will understand the other side of the text seems to emerge the other side of the face of such warmth. "